Cree choose the BIMobject® Hercules as digital platform


Cree, a company of the international Rhomberg Group,  intends to promote innovative strategies in order to provide new initiatives and ideas for more natural construction methods. Cree, the innovator of the timber/hybrid construction method have taken the first steps in scaling up their supportive BIM technology for a global roll-out supported by BIMobject and the Hercules platform. For Cree, it was necessary to find a digital solution that mirrored the innovative building systems, that they now will offer to franchisees all over the world. Licensing of the Cree solution will be assisted by BIMobject’s unique cloud technology for distributing digitally represented building elements, assemblies, components, templates and solutions that support the whole life-cycle of the Cree building in a controlled fashion.

In the Cree BIM processes everything is modularized and pre specified by what is defined in the catalogue of BIM objects for the designers. Doing so, Cree manages to create a process that is totally industrialized, and montage on the construction site is down to a five man operation with eight days of work for an eight story building.

“At last a construction company that is challenging the status quo and showing leadership and true values asking the “why” question in our industry. There are so many things in common with our two companies, that we decided to have a very close relationship, where we are a part of the global roll-out of the Cree solutions. Cree and BIMobject together is a perfect match and it will show the whole global building industry the way in using pre-specified products and materials that is not harmful for our environment, conservation of carbon and using an all industrialized process to design, build, manage and operate low energy buildings in both the physical as the digital world. The Hercules platform is a true innovation, that is why it fits so well with the innovative processes and solutions by Cree”, says Stefan Larsson, CEO and founder – BIMobject AB.
  
 

Cree stands for Creative Resource & Energy Efficiency; the company is part of the internationally renowned Rhomberg Group and fully reflects the construction experience accumulated by four generations. The company was formed in 2010 and intends to promote innovative strategies in order to provide new initiatives and ideas for more natural construction methods. The new approach is intended to reduce the use of resources and energy throughout the life-cycle of buildings and is considered to be a response to the demands imposed by climate change. The vision of the timber construction specialist is a hybrid tower block with up to 30 storeys and 100 metres in height that uses a minimal amount of energy and resources from design through to ultimate disassembly.